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AI-generated films enter China’s mainstream awards through new AIGC unit_我的网站

波塞冬

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The 38th Hundred Flowers Awards ceremony is held in Beijing on August 10, 2026. Photo: VCG
    The 38th Hundred Flowers Awards ceremony is held in Beijing on August 10, 2026. Photo: VCGWhen the 38th Hundred Flowers Awards, one of China's three major film awards, concluded in Beijing on Tuesday, AI emerged as one of the event's new participants, alongside the stars on the red carpet and filmmakers receiving honors.
For the first time in the 64-year history of the awards, this year's edition introduced an AI-generated content (AIGC) recommendation unit, giving AI-generated films a new pathway into a major film award platform.
The move reflects a broader shift in the relationship between technology and cinema. 
Rather than replacing filmmakers, AI is increasingly seen as a creative tool that lowers production barriers, expands visual possibilities and allows more people to turn ideas into films, Zhang Peng, an associate professor at Nanjing Normal University, told the Global Times.
The AIGC recommendation unit, launched on June 30, attracted 2,038 entries from around the world in just over a month. After evaluation, six productions received the "Hundred Flowers AIGC Recommendation Honor," covering categories including animation, visual effects, technology, creativity, directing and short films.
For many young filmmakers, AI has opened a new path into the industry. Multiple award-winning creators said at a seminar on the sidelines of the Hundred Flowers Awards that AI tools such as Jimeng and the Seedance model helped them with visual development, shot design, dubbing and maintaining emotional continuity.
Zhang Bohang, a representative of the team behind Yi Meng (A Dream), which won the award for Best Animated Work, said at the seminar that animation had long been a dream for the team, but high production costs had previously made it difficult to bring that dream to life. "The emergence of AI has given us a way to make our dreams come true," he said.
Lu Qiwei, a representative of the creative team behind Yecha Crossing the River, which won the Best Creative Work award, said at the seminar that Seedance allows creators to input characters, scenes, visual styles and directorial ideas, then select and organize the generated material themselves.
However, filmmakers at the event also emphasized that AI does not replace human creativity. Director Liu Shuheng, whose work Out of Control received recognition, said AI had lowered the threshold for creating visual images while raising the expectations for creators' decisions. 
"AI makes it easier to create a picture, but it also makes people think more about why they choose to shoot it this way," Liu said at the seminar.
The shift is not limited to AI-powered filmmaking. The awards are also expanding recognition for emerging forms of storytelling.
The 38th Hundred Flowers Awards also introduced a new short-drama recognition section, marking the first time the awards had recognized short dramas. It marked the first time the awards had included short dramas in their recognition system, organizers said.
AI also featured prominently in the event's audience experience. Global Times reporters observed interactive installations that allowed audiences and celebrities to generate personalized digital keepsake photos, while AI was also used during the red-carpet livestream to provide real-time commentary, answer viewer questions and enhance visual backgrounds.
The Hundred Flowers Awards' embrace of AIGC comes as major Chinese film festivals increasingly explore AI's role in cinema. 
Since its launch in 2024, the Beijing International Film Festival's AIGC Film Section has been the first dedicated section at a major film festival worldwide to focus on AI-powered image-making. Meanwhile, the Shanghai International Film Festival this year has launched a new "AI Studio" section, aiming to create the first experimental platform dedicated to exploring AI-assisted collaboration in film production.
From competition entries to audience experiences, these developments suggest that AI is no longer just a behind-the-scenes production tool, said Zhang.
"AI is gradually moving beyond being a filmmaking tool and becoming part of the broader film festival ecosystem," Zhang noted. 
"From AI-generated films to short dramas, the move also shows how China's mainstream film platforms are embracing emerging formats and recognizing new forms of storytelling."
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B | 同比来看,食品价格指数8月上涨11.4%,创1979年5月以来的最大涨幅,其中。家庭食品指数上涨13.5%,创1979年3月以来的最大涨幅。住房成本继续增加。8月住房指数环比上涨0.7%,高于7月的0.5%。8月租金指数上涨0.7%,业主等效租金(OER)上涨0.7%。同比来看,住房价格指数上涨了6.24%,比7月的5.69%大幅上行,创1990年8月以来新高。与此同时,租金通胀率升至6.74%,创有纪录以来最高水平。医疗价格指数也有所上涨,8月环比上涨0.7,%,高于7月的0.4%,其中住院服务价格环比上涨0.7%,处方药价格上涨0.4%。新车、汽车保险和维修的价格也有所上涨,而二手车和卡车价格延续近期跌势。

C | 另外,工资水平已经连续第17个月相对于生活成本下降。9月加息75基点“板上钉钉”? CPI增速放缓恐怕难以阻止美联储在下周的议息会议上暴力加息75基点。8月整体CPI同比增速虽然下降至8.3%,但仍比美联储2%的目标高出三倍多,而且核心通胀率意外上行,美联储在抗击通胀方面依然任重道远。高盛交易员John Flood此前也表示:“有趣的动态是,当Nick Timiraos(被称为“新美联储通讯社”)上周发表文章时,美联储实际上提前宣布了9月21日会议加息75个基点的决定。”数据公布后,芝商所FedWatch工具显示,美联储9月加息75个基点的概率升至90%,加息50基点的概率降至10%。此外,美联储掉期交易完全定价美联储9月加息75个基点,显示2023年初终端利率高于4.15%。返回搜狐,查看更多责任编辑:

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